Lawrence believed, she told me when the campaign was under way, was that in the new longer cigarette we had an elegant, classy product, tied in with affluence, appealing to mass buyers between twenty and forty who are slightly higher in education than most, and more sophisticatedpeople whove seen their supermarkets turn in to the Folies-Bergres, people who are used to being entertained, people who are winner-oriented. One of the things that lay behind the Wells, Rich, Greene campaign was an approach in which the advertiser attempted to come to a kind of implicit understanding with the viewer that most advertising was, yes, rather a nuisance, and that in return for deciding to buy Benson & Hedges 100s the viewer would be spared a hard sell for the brand over the tube
"Anti-rookplan De Block wordt mager beestje"
People looking for alternatives were drawn to them since they don't produce secondhand smoke and can be used quietly in many circumstances, despite the possible concerns they offer, such as gum disease and oral cancer
The best time to quit is now because the more you dip, the greater your chance of having a serious problem because of smokeless tobacco
They can increase attention, cause anxiety, increase blood pressure and raise heart rate
